Irem B.
A lot of people express themselves and their styles with the help of the fashion industry. The industry involves various things, like accessories, clothing, footwear, makeup, hairstyle, and so on. Due to the elements of fashion, the industry has a big impact on our lives.
In real life, every person talks about fashion in their daily lives, and a similar circumstance is adopted in the virtual world! In other words, we can realize the existence of the fashion industry in Metaverse easily and quickly.
Like other sectors, the fashion industry gets help from Metaverse to develop itself. But, how? Now, we want to answer this question and explain the benefits of Metaverse in this industry!
Virtual Fashion Events
Fashion lovers try to follow new updates in the fashion industry, but the following is not always easy; people cannot participate in every fashion event in real life due to transportation, accommodation, and so on. At that point, Metaverse shows itself!
Metaverse proves that physical obstacles in fashion can be eliminated by adopting virtuality. In other words, people can participate in fashion events, such as fashion weeks and catwalks, from their homes, thanks to Metaverse.
For example, we encountered virtual Metaverse Fashion Week which involved luxury brands and amazing NFT drops by Decentraland in 2022. Also, the popular Metaverse company will host the second fashion week with a rich lineup on March 28-31!
In virtual fashion events, we encounter famous models in the form of 3D avatars, and their digital visuality is very interesting and surprising! If you are a fashion lover and following trends in this sector, you must join a fashion event in Metaverse.
Virtual Fitting Rooms
Metaverse is making shopping online easy and quick because it gives us virtual fitting rooms!
The idea of virtual fitting room did not emerge with Metaverse, but it developed and continues to develop with Metaverse. During the COVID-19 pandemic, going shopping was not healthy, so augmented reality (AR) was used to solve this issue.
With AR, virtual fitting rooms that are similar to traditional fitting rooms in stores were created. In these rooms, people got the chance to try clothes and accessories under the necessary hygiene conditions. Then, they bought their favorite pieces after trying them in virtual fitting rooms.
Nowadays, Metaverse is an important subject in the idea of virtual fitting room. People can try accessories and clothes in Metaverse virtually by using their 3D versions, and then, start shopping online.
As a popular clothing company, H&M presented its Metaverse experience on Roblox, and people got the chance to try various clothes on their avatars. Like H&M, other big fashion companies provide fashion lovers with virtual fitting rooms and clothing.
Fashion NFTs
As you can predict, we can talk about NFTs for focusing on Metaverse’s effects on fashion.
NFTs give ownership to people in the digital world, and some NFTs have different features. For example, some of them are utilized for NFT-based games while some of them reward people with real-life things.
When the subject is fashion NFTs, we can consider phygital NFTs. Some fashion brands produce clothes or accessories that are linked to NFTs, and these NFTs are called phygital NFTs. With these NFTs, you can have both real clothes and ownership in the NFT space through these clothes.
For instance, Timex released phygital NFTs with the popular NFT project Bored Ape Yacht Club. Furthermore, Givenchy partnered with Bstory to release phygital NFTs.
In addition to phygital fashion NFTs, we can talk about the real-world rewards that come with fashion NFTs. Some fashion companies give discounts or gifts to their customers who have the NFTs of these companies.
Valuable Partnerships
With Metaverse, companies understood the importance of creating a powerful community to be successful in their fields. With this understanding, they started to make deals with other companies for various projects, especially Metaverse projects.
In real life, most fashion companies move in their own ways. On the other hand, fashion companies, which deal with Metaverse, NFT space, and blockchain technology, try to make important partnerships to promote their products and show themselves in the virtual world.
With partnerships that depend on Metaverse, fashion companies expand their communities and reach their target audience. Especially, reaching Gen Z is easier with the partnerships relying on Metaverse because young individuals adopted virtuality in a good way. Hence, Metaverse has an important role in increasing clothing sales and interacting with their (possible) customers.
Final Thoughts
Different sectors can find benefits from Metaverse to improve their structures, and fashion is one of the sectors.
With expanding community, making critical partnerships, and presenting virtual stores, fashion companies strengthen their existence in the sector. We believe that the future of fashion will be very different from now because Metaverse will continue to affect this sector.
