Digital art continues to push boundaries through its remarkable capacity to blend diverse mediums, resulting in the creation of captivating hybrid artworks. Now, we are encountering an amazing digital artwork from Adidas and Fewocious!

Adidas understands the immense potential of digital art and leverages it. The apparel brand has partnered with Fewocious to create a sneaker collection. Fewocious has achieved remarkable success, with over $50 million in lifetime sales and collaborations with prestigious entities, like RTFKT, Christie’s, and Sotheby’s.

https://twitter.com/adidasoriginals/status/1668621568552075270

This great partnership covers the trefoil flower pint pass which will be released on June 22. Those who possess this pass will have the opportunity to redeem it for a complimentary pair of artist-designed Campus 00 sneakers. 

The release of the Trefoil Flower NFT will include a three-tier pre-sale and a subsequent public minting phase.

Early access to the mint, at a discounted rate, will be granted to holders of Adidas Alts Decos and Soles NFTs, as well as Fewocious Paint Drops owners. 

Other Adidas Alts, Fewocious NFTs, and a curated selection of NFTs from different collections will have the chance to mint at a slightly higher price during a later phase. 

Upon redemption, the Trefoil Flower Mint Pass will be upgraded to a digital version of the Adidas Originals Campus 00s sneakers. The digital sneakers can be worn in virtual avatar projects, such as FewoWorld and ALTS.

Campus 00s: The Brightest Fashion 

The shoes, showcasing the iconic Adidas Originals shape, have undergone a creative transformation in Fewocious’  manner, presenting a monochromatic linework design contrasted against a lace pattern mirroring dense, azure, and ivory cloud formations.

Every set of sneakers will incorporate an NFC tag, which enables authentication via scanning and connecting to a complementary. 

Reacting to the partnership, Fewocious shared that he’s thrilled to see his dreams come to fruition and can barely wait for everyone else to experience their incredible products firsthand.

Final Words

Adidas’ collaboration with Fewocious showcases an astounding fusion of artistry and technology, epitomizing the industry’s constantly evolving nature. 

In similar style, Puma and Balmain have successfully bridged the intersection between fashion and digital art. These extraordinary collaborations not only push boundaries but also redefine the possibilities for artistic expression and consumer engagement.