Fashion legends, Gucci and Vans, are working together to set up a unique experience on the Roblox metaverse. The fashion houses are developing a scavenger hunt revolving around Gucci Town and Vans World.
Players can explore both locations to discover unique virtual collectibles and in-game assets until May 13. They will navigate Gucci Town to Vans World via shoe boxes and will be on the lookout for swatches. Players will be given a pair of shoes or a skateboard-motivated backpack when all swatches have been collected. Players can don their Roblox avatars with these rewards free of charge!
Gucci Town and Vans World showcase the spirit of each fashion house. The first location flaunts Gucci’s unique and one-of-a-kind imagery while the latter displays Vans’ distinguished checkerboard pattern and trademark footwear.
This scavenger hunt will be an excellent opportunity for players to learn about the heritage and expertise of both renowned fashion brands.
The Gucci Vault series “Continuum” features Vans, Alice Pons, Rave Review, Alpha Industries x Slam Jam, EGONlab, Collina Strada, and Hodakova. Sneakers in the “Gucci Continuum x Vans” project are exclusively available from £220 to £285. The virtual shoes on Roblox are modeled after the designs of the real-life sneakers in the “Gucci Continuum x Vans” series.
Gucci’s Experiences In The NFT Space
Gucci Vault Land was launched in 2021 and is part of the broader trend of companies and brands creating virtual worlds within the metaverse. Gucci Vault is a virtual world where users can explore and interact with the brand’s history, products, and campaigns.
Last year, Gucci expanded the reach of its Gucci Vault Land to The Sandbox. Last month, the fashion house collaborated with Yuga Labs to incorporate virtual fashion in the Otherside metaverse.
Roblox Becomes A Giant In The Metaverse
Roblox has become prominent in the metaverse industry. The metaverse has entertained several groundbreaking and exhilarating partnerships from some giant corporations.
In October 2022, retail giant Walmart launched Walmart Land and Walmart’s Universe of Play in the metaverse. Shortly after, Canadian frozen food enterprise McCain Foods released McCain’s Farms of the Future on Roblox. The digital world has also worked with NASCAR and the legendary motorcyclist Valentino Rossi for Moto Island.