Italian luxury fashion brand Gucci has partnered with Yuga Labs to bring digital fashion into the Otherside metaverse.
This partnership with the Bored Ape Yacht Club’s founder will further cement the fashion company’s feet in the Web3 sphere. Also, the partnership is an example of how NFTs and Metaverse are positively influencing the fashion industry. By blending endless possibilities and creativity with the allure of exclusivity, opulent fashion brands are excited to attract new audiences.
This is not Yuga Labs’ first ride to the Otherside. The multiplayer metaverse game was unveiled by Yuga Labs on March 19, 2022. This was done in a thrilling trailer that has now garnered over 3 million views on Twitter.
The Otherside metaverse is powered by Apecoin and motivates users to harness their creativity in creating profound experiences.
The terms and details of this partnership are still sketchy, but there are talks about how the collaboration will grow each company’s communities. It will foster engagement by examining how fashion and entertainment interact in the metaverse.
Gucci’s Journey Through Metaverse
In September 2022, Gucci announced its CMO, Robert Triefus as CEO of Gucci Vault and Metaverse Ventures. Speaking about the reason for the move, Robert stated that they are looking to venture into volatile markets and dominate – as they always have in the past.
Also, Gucci’s partnership with Yuga Labs is not its first venture into metaverse. In October 2022, the opulent designer brand debuted in metaverse. It purchased a virtual land on the digital estate platform, The Sandbox to serve as a launching pad for all of Gucci’s Web3 endeavors.
Before then, Gucci shared in February that the brand had purchased some space on The Sandbox’s digital marketplace and would launch an interactive VR fashion experience.
With the partnerships with The Sandbox and Yuga Labs, Gucci is showing its interest in NFTs and metaverse in an effective way!