After his rookie season, LaMelo Ball became the youngest player in NBA history to record a triple-double. Currently one of the NBA’s rising stars, his unique style of play, personality, and fashion sense have attracted many fans. Now, the basketball prodigy is joining forces with renowned sports brand PUMA and innovative NFT collectible company Gutter Cat Gang!

Fashion, Sports & Blockchain at the Round Table!        

This amazing and interesting collaboration gives birth to the MB.03 ‘GutterMelo’ NFT Hoops. 

The product showcases an alluring design on its midsole, incorporating a unique pattern. Additionally, the footwear includes quilted padding for enhanced comfort. The tongue of the shoe proudly displays a charismatic Gutter Cat mascot, adding an element of charm to the overall look.

The MB.03 ‘GutterMelo’ NFT Hoops are phygital NFTs, representing the fusion of digital and physical spheres. With its limited-edition status, this release offers collectors a unique NFT along with an opportunity to obtain a distinct and exquisite pair of physical sneakers.

By 11 AM EST on June 13th, the allowlist will be open to intending buyers. This will close at 11 AM EST on June 27th. Then, on June 29th, the highly sought-after MB.03 ‘GutterMelo’ NFTs will be made available for purchase on OpenSea. Fans on the allowlist and waitlist will be given top priority and can purchase by 11:00 AM EST and 1:00 PM EST. By 3:00 PM EST, the general public can buy. 

The price set for this unique digital artwork stands at $175 USD. Since they’re phygital NFTs, the physical shoes can be redeemed from July 18th for a one-month window period.

Once the limited edition GutterMelo’ colorway is no longer accessible, various new colorways will be introduced in the upcoming months.

About Gutter Cat Gang

Launched in June 2021, the company made its mark as a trailblazer of the decentralized internet, unveiling the Gutter Cat Gang as its debut collection. 

After 2 years, it celebrates more than 10000 unique holders plus collaboration with renowned streetwear brands. It also boasts of a reputation for being one of the most die hard social clubs in Web3. 

At its core, the company embodies the very essence of Metaverse, the next generation of the internet. 

Final Words

Puma’s partnership brings GutterMelo to life, and this is a fusion of digital art, fashion, and sports. It is just like Nike, Adidas, and Rebook’s experiences in the Web3 world. More than an acceptance of blockchain technology, it represents a leap forward in consumer engagement. 

By creating an immersive 3D canvas, Puma aims to provide visitors with an interactive experience that goes beyond traditional retail spaces. 

It is worthy to note that this is not Puma’s first run in the Web3 sphere. Previously, Puma unveiled ‘Black Station’ metaverse, a virtual city for exploring sports and fashion. Hence, we can say that Puma is a very active company in this virtual world.