Reebok has geared up to join the metaverse. This announcement comes shortly after Nike launched their Web3 platform, and Adidas launched NFT wearables earlier this month.
Joining the trend of fashion drivers entering the metaverse, the renowned fitness fashion brand filed an application with the United States Patent and Trademark Office (USPTO) on Friday, November 18th.
It does not appear perturbed by its rivals, rather, it fearlessly states its ambitions and innovations.
Maybe it’s confident because of its previous experience and tremendous success in the Web3 space: In 2021, Reebok partnered with American artist Nast to launch an NFT collection on the RFOX’s NFT platform. In just 5 minutes after launch, the publicly distributed NFTs were claimed quickly. OpenSea revealed the secondary market value of that NFT collection to be $250,000!
Reebok in the Metaverse
Here’s what you need to know about Reebook’s offer:
Reebok plans to create an online NFT marketplace to allow people to trade NFT-backed art.
When the trademark is approved, it will deliver virtual commodities including clothing, headwear, sports equipment, bags, footwear, backpacks, accessories, art, toys, eyewear, and so on.
It will also showcase virtual commodities, like files containing sports-related audio, text, video, and art to be used in the metaverse – all through their retail store service.
This timely move is aimed to attract many customers who are currently exploring the metaverse.
In a tweet, Mike Kondoudis, the USPTO licensed trademark attorney and astrophysicist, said:
“Reebok is joining Nike in the Metaverse. The company has filed 2 applications to trademark its name for NFT back media, virtual footwear, headwear, sports equipment, retail stores with virtual goods, and online marketplaces for NFT-backed goods.”
Reebok is an ambitious sportswear brand famous for being part of the Authentic Brands Group. The group bought it from Adidas in March for about $2.5 billion. Earlier, Authentic Brands stated that they want to revolutionize Reebok by allowing crypto payouts and minting NFTs. According to the organization, Reebok will become the face of “global brand hub for the design, development, and innovation of footwear, and apparel servicing partners worldwide.”