Panerai, famous for its exceptional timepieces, boasts a rich history intertwined with the Italian Navy’s elite diving corps during the mid-20th century. Today, Panerai’s watches remain in high demand among collectors and watch enthusiasts, celebrated for their unique craftsmanship and style.
The watchmaker has partnered with Arianee to introduce a blockchain feature at the Watches and Wonders fair in Shanghai.
Panerai Enhances Authenticity With NFT Passports
This blockchain feature involves digital NFT passports that will secure future Panerai timepieces. It will allow customers to be issued an NFT passport to serve as proof of authenticity upon purchasing a Panerai.
Panerai’s CEO, Jean-Marc Pontroué, expressed strong belief that digital passports will transform the ownership of valuable assets. He stated that these passports will allow clients to track their watch’s journey, confirm its authenticity, and access customized services.
Panerai’s NFT passport enables owners to extend their watch’s global limited warranty for up to eight years. Upon registration, watch owners gain entry to Pam.Guard, an exclusive digital hub curated for Panerai lovers.
Pam.Guard highlights the perks of the digital passport, offering owners a secure and user-friendly digital space for a range of services. Whether it is verifying ownership or facilitating seamless transfers to new owners, Pam.Guard makes the entire process hassle-free.
Panerai is not new to the world of NFTs. The company first delved into this digital space in March 2022 with the Radiomir Eilean release. This move was not just about watches; it placed Panerai at the forefront of a watchmaking transformation.
Luxury watch brands have turned to NFTs to enhance their products and fight counterfeits. Renowned names, like Breitling, Timex, and Casio, have all embraced NFTs. In this digital era, the world of stylish timepieces has played a key role in advancing NFTs.