Casio Electronics announced its ambitious foray into the Web3 space by submitting a trademark application to the United States Patent and Trademark Office (USPTO).
This well-known watchmaker aims to expand into the digital realm with a keen focus on NFT-based timepieces and virtual merchandise.
Mike Kondoudis, a licensed attorney registered with the USPTO, shared Casio’s situation on X (formerly Twitter). According to Kondoudis, Casio’s application signals the company’s intentions to introduce fresh digital offerings.
The attorney also mentioned that Casio is poised to embark on a metaverse journey that involves virtual merchandise and NFTs.
The company has filed a trademark application covering NFT-driven media, virtual stores, digital clothing, AI-driven robots, timepieces, and more.
Casio’s choice to adopt Web3 technologies aligns with similar actions taken by other well-known watch manufacturers. For example, Rolex has initiated actions to protect trademarks associated with NFTs and products/services related to metaverse. Also, Hublot collaborated with Japanese contemporary artist Takashi Murakami to develop a line of watches closely associated with NFTs.
Casio intends to diversify its presence by entering the virtual fashion and avatar customization space. This will enable users to outfit their avatars with various clothing, accessories, and styles within metaverse environments and gaming platforms.
Additionally, the company aims to offer exclusive NFTs and metaverse perks to watch enthusiasts and loyal fans, achieved through the introduction of Web3-based rewards programs.
Casio’s objective with these dynamic Web3 concepts is to effortlessly integrate digital experiences into its tangible products. Attracting a wide range of customers from those who appreciate tradition to those who embrace digital advancements.
By embracing Web3 technologies, Casio fosters immersive digital interactions, continuing its tradition of blending innovation with elegance. This dedication keeps the company flexible in responding to changing customer desires for digital ownership, social connections, and personal expression.