Uzoamaka U.
To keep delivering exciting digital fashion experiences in the metaverse, DressX has recently raised $15 million from Greenfield, Slow Ventures, The Artemis Fund, Warner Music, and others.
The metaverse fashion brand announced this in a tweet stating that the fund raised will help it actualize the dream of making digital fashion assets more accessible to Web3 enthusiasts. To do this successfully, the brand hopes to upgrade its app and NFT marketplace as well as partner with other exciting gaming and social platforms to grow a loyal community.
Since 2020, DressX is the top choice for metaverse fashion boasting over 3,500 digital items on its website and app, and the company hopes to keep things this way.
On DressX, users can purchase digital clothing and accessories created by DressX and other brands – and can use these items in the metaverse and other VR and AR platforms, like Decentraland and Ready Player Me.
DressX’s clothing is also sold on Meta (including its Horizon), Roblox, and Zepeto and will soon launch on Snapchat – where buyers will be able to show off their weaning these garments.
Greenfield’s founder, Jascha Samadi, expressed their excitement over the investment citing that they’ve always been fascinated by metaverse fashion as it is becoming a way for more people to showcase their true identities. The team also is thrilled because they believe that the digital-only fashion niche is evolving, and DressX will be at the forefront of driving change.
In a statement, the CEO of DressX, Daria Shapovalova shared that this was a huge feat for them.
DressX is making valuable partnerships
Previously, DressX has collaborated with Warner Music Group and Dundas to host various experiences in Web3. Additionally, it is participating in Decentaland’s metaverse fashion week. So far, the brand prides itself as the largest “meta closet” for digital clothing and accessories.
