Flipkart, a prominent digital commerce entity in India, and Hang, the leading next-generation loyalty platform, are partnering with Polygon Labs. The collaboration will develop an exclusive loyalty program to introduce millions of new users to Web3 potentially.

The loyalty program, known as FireDrops 2.0, intends to revolutionize user engagement with brands. This innovative initiative offers millions of Flipkart users rewarding experiences, effectively incentivizing brand loyalty through gamification. 

The initiative transforms brand loyalty programs by engaging the community and utilizing the NFT technology to provide rewarding incentives. Hence, it will enhance the overall user experience.

NFTs make it easy for brands to establish ownership and redeem rewards. Therefore, they generate fresh revenue streams and empower customers to engage actively in the loyalty ecosystem. 

Additionally, the program intends to introduce a dynamic marketplace. Here, users can purchase and sell rewards, increasing the flexibility and value of loyalty programs while promoting stronger brand involvement.

FireDrops strives to deliver an immersive user experience. It will offer surprises, games, and rewards to users who interact with their beloved brands meaningfully. 

Users can earn membership passes, lifetime discounts, and other exciting benefits by engaging in activities associated with their preferred brands. These will foster a stronger bond between users and brands.

Flipkart combines its extensive reach across the Indian market with the scalability provided by the Polygon protocols, forming FireDrops’ foundation. The alliance is completed by Hang leveraging its expertise in delivering next-generation loyalty solutions. Other partners include  Square, Toast, and Shopify.

Naren Ravula, Vice President and Head of Product Strategy and Deployment at Flipkart, stated about the initiative:

β€œBy integrating Web3 and NFTs into brand loyalty programs, we are revolutionizing brand marketing, storytelling, and customer engagement. As India’s homegrown e-commerce marketplace which is constantly innovating, we recognize the value of customer loyalty and more importantly, the emerging space of Web3 loyalty. We are excited to partner with one of the best in the space for this innovative brand-first rewards and loyalty program.”

Interested parties can join the FireDrops waitlist. It will grant you early access and ensure that you will be among the first individuals to participate in the program.