On March 31, crypto exchange platform Huobi Global announced its collaboration with Web3 P2E gaming platform Gala Games. The primary goal of the tactical partnership is to invest and list Web3 projects in the Gala ecosystem.

The gaming platform allows developers to build P2E crypto and NFT gaming projects to enable gamers to trade in-game collectibles as physical assets. Once players buy these in-game items, developers cannot change or remove them without permission.

Huobi’s blog post states that these two companies joined forces to enhance “Layer-1 integration and Web3 ecosystem development”.

The President of Blockchain at Gala Games, Jason Brink, shared:

“Integration of our layer 1 blockchain into popular exchanges, like Huobi, is absolutely crucial with the level of mass adoption we’re looking for. This partnership empowers tomorrow’s developers to create a more stable and secure Web3 future.”

Town Star is a popular game in the Web3 space.
Town Star is a simulation game by Gala Games.

Huobi Global and Gala Games’ Unending Efforts in Web3

Although Huobi Global shut down its cloud wallet service earlier this year, the platform has become prominent in the industry. In December last year, Huobi partnered with the digital payment platform Visa to launch the Huobi Visa Card. Months before that, the former CEO of Huobi Global, Livio Weng, made his debut in the GameFi space.

Shortly after acquiring a mobile gaming studio earlier this year, Gala partnered with Dwayne “The Rock” Johnson and Mark Wahlberg. The announcement caused a 70% increase in GALA token value in 24 hours. In Q3 2022, the company partnered with Alienware and Steam to launch Superior on both platforms.