Musée d’Orsay, located within the renovated Beaux-Arts railway station, boasts of impressionist and post-impressionist from the 19th and early 20th centuries. Last year, the museum had an attendance of over 3,270,000 visitors.
In recent years, the museum has shown interest in the NFT space and blockchain technology. This has led to a year-long collaboration with Tezos Foundation. Within the partnership, the duo launches NFT souvenirs.
KERU, which is a Tezos-based platform, is going to be at the forefront of this partnership. KERU is in charge of minting NFTs for the “Van Gogh in Auvers-sur-Oise” exhibition. There are 2,300 NFTs available for purchase in each category, priced at €20 each.
Van Gogh in Auvers-sur-Oise: The Final Months
This exhibition commenced on October 3 to explore Van Gogh’s final months. It provides visitors with the opportunity of acquiring two digital keepsakes.
The first offering features a representation of Van Gogh’s final palette, borrowed from Dr. Gachet in Auvers-sur-Oise. This can be accessed through mobile augmented reality, compatible with both iOS and Android devices.
The second item is a digital artwork co-crafted by KERU and Musée d’Orsay, inspired by the masterpieces of Van Gogh.
Hélène Quintin, the CEO of KERU, expressed gratitude for the collaboration with Musée d’Orsay. She emphasized that blockchain technology should enhance connections, and the partnership exemplifies this philosophy.
In addition to the NFTs, Musée d’Orsay and Tezos Foundation will organize a series of conferences and education themed initiatives. These will introduce Web3 concepts to a broader audience of museum lovers.