The fashion house, which has become active and engaged in the NFT world, has embarked on a journey to launch an NFT collection on December 13. The inBetweeners drip collection is an NFT project between fashion brand Dolce & Gabbana and inBetweeners and will go live on the largest NFT marketplace by trading volume, OpenSea.
About Dolce & Gabbana
Dolce & Gabbana is an Italian luxury fashion house that was founded in 1985 by Domenico Dolce and Stefano Gabbana. The company is known for its high-end clothing, accessories, and perfumes, and it has a reputation for creating fashionable and stylish items that are also very high-quality. Dolce & Gabbana’s designs are often influenced by Italian culture and are known for their bold and colourful aesthetic. The brand has a large following among celebrities and is considered one of the top fashion houses in the world.
inBetweeners is a limited edition NFT project that features 10,777 handmade digital assets by Gianpiero D’Alessandro. Each of these assets is stored on the Ethereum Network and is a product of a combination of over 175 random traits. inBetweeners is popularly referred to as Justin Bieber’s favourite NFT collection.
UNXD is a curated NFT marketplace that showcases digital exoticness and culture. The NFT marketplace launched sometime last year with some jaw dropping NFT drops, including D&G’s Collezione Genesi. Its parent company is Nervora which is a media organization that supports leading media brands, such as Vogue and WIRED in the Middle East. With a strong belief of ‘culture is currency and NFTs have revolutionized the market around digital culture’, UNXD has centred its efforts on offering digital collectors with top-notch items and experiences for these important cultural works.
inBetweeners Drip Collection goes live!
Dolce & Gabbana is, inarguably, one of the most renowned, respected, and popular fashion houses in the world. D&G is also regarded as one of the very first fashion brands to introduce luxury fashion into the Web3 universe.
The anticipated launch of the inBetweeners drip collection is supported by NFT marketplace, UNXD. D&G has a longstanding relationship with the marketplace – its first NFT project was released on the platform in August 2021.
The inBetweeners NFT drip collection is expected to have 2,000 digital assets. Each of these assets can be redeemed for 1 out of 21 original D&G outfits and a rare exclusive print of their authentic item.