After canceling due to the COVID-19 pandemic, The Weeknd’s After Hours Till Dawn Global Tour kicked off in Philadelphia last year. The tour has recorded great success and is a testament to the popular singer’s growing influence. 

With the next stop in Europe, Binance has unveiled a partnership with The Weeknd. This partnership will incorporate Web3 elements into the tour.

Fans To Be Wowed with ‘Souvenirs’ and ‘Tours’

There are two special NFT types that will help optimize fan engagement during the tour. 

The Souvenir NFT will serve as virtual keepsakes that will keep the tour aflame in the hearts of fans even after the tour is over. Fans with this NFT have a chance to unlock autographed merchandise and exclusive events. 

It is noteworthy that the NFTs are only available to fans who attend the shows.

The Weeknd
The Weeknd’s After Hours Till Dawn Tour kicked off in Philadelphia 2022

Fans unable to attend the shows should not worry about feeling left out as the Tour NFTs will provide a digital piece of the tour! These NFTs, powered by Binance, are unique ways fans can engage with and possess a part of The Weeknd’s tour in person or virtually. 

The best part? Fans from anywhere across the globe will enjoy the Tour NFTs which will be on sale later this year. 

Amazing Metaverse Experience and Puzzle Box

Asides from NFTs, this partnership has a metaverse inspired by the tour. It will be accessible via a special website later. Within this metaverse, fans will be able to hunt for hidden diamonds at specific locations. 

There will also be a puzzle box. The puzzle box is an online virtual game allows fans to interact with The Weeknd’s pieces. This gives fans a chance to win exclusive merchandise or tickets to The Weeknd’s shows.

Beyond Technology and Music: A Cause For Humanity

As a demonstration of their dedication to philanthropy and also to celebrate the partnership, Binance has donated $2 million to The Weeknd’s XO Humanitarian Fund. In addition, a portion of sales generated from the tour NFT collection and proceeds from the tour will be allocated to support the cause.

The partnership between Binance and The Weeknd has the potential to redefine the way fans connect to their favourite artists. It may also serve as a catalyst for the broader adoption of blockchain tech and cryptocurrencies.