Samsung is a global technology company that produces a wide range of consumer and professional electronics, including smartphones, tablets, laptops, televisions, and home appliances. The company has a long history of investing in and developing new technologies, so it is possible that it may be exploring various projects related to virtual or augmented reality.
It’s interesting to see companies, like Samsung, investing in the metaverse and exploring the potential of Web3 technologies, particularly in the Latin American market. The use of cryptocurrency and other decentralized technologies is certainly on the rise in many parts of Latin America, and it makes sense for companies to want to tap into this trend and reach young people in the region.
Samsung’s efforts to enter the metaverse are motivated by a corporate objective to connect with young people. Generation Z and Generation Alpha in particular are becoming more prevalent on the platforms. Across all platforms, there are more than 400 million users, with 51% of them reportedly being 13 or younger. The brand will be able to reach its potential customers early, influencing how they will perceive it for years to come.
Samsung recently announced that it will use $35 million for investing in metaverse experiences that are found in the Latin American market. The Samsung Latin America Investment, in short Latam Investment, is considered for reaching young customers, as indicated above.
Samsung’s House of SAM in Decentraland
Samsung’s House of SAM in Decentraland is an innovative approach to marketing in the metaverse. By creating a virtual space where players can interact with Samsung products and play games, the company is able to engage with users in a new and immersive way.
Samsung’s Smart City in Fortnite
Samsung is also showing itself in Fortnite with a creative idea. Fortnite’s gamers can interact with Samsung products, thanks to the Smart City, and Samsung can reach its target audience, especially young ones. Hence, the Smart City in Fortnite is an amazing metaverse marketing strategy by Samsung.
Samsung’s Space Tycoon in Roblox
Like in Decentraland and Fortnite, Samsung is also presenting itself in Roblox; gamers in Roblox can extract resources and use them to craft different Samsung products, and the idea is another great metaverse marketing strategy of the popular brand.
It’s certainly a bold move for Samsung to invest in metaverse projects that focus on the Latin American market, and it’s clear that the company sees the potential for this technology to engage with future customers in a meaningful way. By bringing institutional backing to these projects, Samsung is able to provide the resources and support needed to create high-quality immersive marketing experiences that can reach a wide audience.
It’s interesting to see companies, like Samsung, exploring the potential of the metaverse for marketing and other purposes, and it will be interesting to see how these types of projects evolve and what impact they have on the marketing industry as a whole.