Renowned fashion company Diesel is working in conjunction with HAPE NFT to release a rare NFT project by the fashion giant’s creative director, Glenn Martens, and the founder of HAPE, Digimental. 


The 8192 different apes that make up Hape Prime NFT are on a mission to change the way that people shop for clothes online. According to the project team, each Ape NFT is decked out in opulent and attention-grabbing apparel, and the PFP avatars are fully 3D.  The Hape NFT, which is centered on its community of Hape owners, enables users to alter their PFP appearance by switching or changing their clothing.

About Diesel

Diesel is an Italian fashion company that was founded in 1978 by Renzo Rosso. The company is known for its casual and trendy clothing and accessories, particularly jeans. Diesel’s product range includes clothing, footwear, and accessories for everyone. The company has a strong presence in the global fashion market with stores and outlets in many countries around the world. 

Fashion Giant Enters Web3 With NFT Collection

This partnership with HAPE NFT is Diesel’s first move in breaking into the Web3 world. While HAPE is only looking forward to cementing its presence in the virtual fashion world, Diesel aims to begin a technological, cultural, and social revolution.

As part of the NFT project’s launching sequence, Diesel will introduce one of its ambassadors, Diesel Genesis Hape, to the HAPE community and the Web3 space. 

The CEO of BVX OTB group, Stefano Rosso, commented about the relationship between technology and fashion: 

“Technology is an important factor for the new generations in defining their personality and their way of interacting. We want to make fashion more open and innovative.’’

Digimental, expressed his thoughts about the NFT collection:

“Together we are building the future of fashion through shared creative vision, capabilities, and community activation. Partnering with Diesel reflects our strategic focus on collaboration and the potential for Web2 and Web3 brands to join forces to innovate together, creating new experiences and opportunities for consumers and brands alike.”

Diesel x HAPE NFT NFT Project, Source: Twitter

The upcoming NFT collection will feature exciting physical and virtual rewards, including a rare edition of the legendary 1DR POD crossbody bag and access to exclusive community events. 

The launch date is yet to be released. In lieu of that, a Twitter Space will be held by Digimental and Rosso on the 25th of January at 6 pm CET.

Here, both parties will discuss more details regarding the collection. In the meantime, you can check out more info here: