Rapper Royce 5’9” and Passage, a blockchain-based virtual world builder, have teamed up for the debut of the rapper’s latest project, The Heaven Experience

The project offers fans an exclusive chance to engage with Royce via blockchain technology. The initiative is a potential use case of blockchain technology in the entertainment and music industry. As we can understand from the initiative, blockchain technology allows creators to intensify the relationship between artists and their supporters.


The rapper revealed his collaboration with Passage during the halftime show of the Detroit Pistons’ game on 313 Day. 

The Heaven Experience project offers fans an immersive and customized 3D virtual space where they can bond with Royce and his team and access exclusive content, such as songs, interviews, and events. 

Heaven Experience Pass will be dropped on April 4.

The Heaven Experience Pass

Fans can purchase the Heaven Experience Pass on April 4, which coincides with the release of Royce’s EP, The Heaven Experience: Lost Sessions, on March 31. The pass holders will have exclusive access to Royce and his team, allowing them to engage in an immersive space with the community and other artists in real-time.

Passage and Its Founder’s Enthusiasm

Passage’s founder and CMO, Lex Avellino, has expressed his enthusiasm for the collaboration between his company and Royce 5’9” and his team. According to Avellino, Passage was created specifically for artists, like Royce who have a compelling story to share and a sincere desire to establish an authentic connection with their fans.

Passage’s platform allows creators to interact with their supporters directly through immersive and customized 3D virtual settings. This creates a deeper level of engagement that is impossible to achieve on conventional social media platforms. The unique experience provided by Passage demonstrates Royce’s commitment to the community and empowerment, as shown by his successful NFT offering.

Final Thoughts

The Heaven Experience project highlights the potential of blockchain technology to reshape the entertainment industry.

Royce 5’9”’s dedication to community and empowerment is evident in The Heaven Experience project, which serves as a demonstration of his vision to establish an authentic relationship with his fans, fellow artists, and the community through immersive experiences.