As the engines roar, and cheers of passionate fans increase, Formula 1 comes alive! Known as a sphere where hydraulic precision meets heart-pounding adrenaline, fans anticipate the spectacle in their race weekend events yearly. Now, the Japanese Grand Prix 2023 promises something even more exhilarating for Formula 1 enthusiasts.

For this event, Honda has teamed up with Gryfyn, Animoca Brands, and GET Protocol to  offer membership and commemorative NFTs. These NFTs were up for grabs during the Honda & Red Bull Welcome Event in Tokyo on September 20.

This partnership marks a significant stride in GET Protocol’s commitment to Web3. It builds on their earlier success with the Dutch Grand Prix where they introduced NFTs linked to 2023 Zandvoort race tickets.

Honda KEY and Commemorative NFTs

Honda will distribute Honda KEY NFTs to all fans who participate in the lottery. The lottery presents a chance to purchase tickets to the Formula 1 Honda & Red Bull.

As a token of appreciation, attendees of the Welcome Event in Tokyo will be given commemorative NFTs to be airdropped to ticket-holders.

Fans attending the F1 Japanese Grand Prix at the Suzuka Circuit can redeem Honda KEY NFTs and exclusive items at the Honda booth.

Honda is interested in exploring innovative ways of engaging with fans in the digital realm. That is why the popular automobile manufacturer is committed to allowing the NFT holders to keep getting these unique experiences at future events. 

Racing Brands Shift Gears: Honda’s Bold Crypto Move Amidst Industry Retreat

Honda’s partnership with Animoca Brands brings racing and NFTs together in an exciting way. Similar to Red Bull Racing’s collaboration with Sui Network.

With Formula 1, crypto collaborations have had mixed outcomes, like FTX suspending its sponsorship with Mercedes AMG Petronas. However, some teams, like Williams Racing, have found success in blockchain partnerships, such as their agreement between Kraken and Williams Racing. 

Amidst these different outcomes, Honda’s partnership with Animoca Brands is refreshing and, we hope to see more Web3 experiences in sports.