Coca-Cola stands as a refreshment powerhouse, tracing its origins back to the 1800s and evolving into a worldwide taste icon. Its fizzy nature has transcended eras leaving a lasting imprint. Remarkably, it even made its way to space where astronauts savored it aboard the Space Shuttle Challenger in 1985.

As part of its continued venture into the Web3 space, the beverage giant has released an NFT collection. Coca-Cola collaborated with Base to design the collection, featuring 8 distinct and original designs.

Coinbase revealed on August 13 that the NFT collection of Coca-Cola is now available for minting. This marks an important aspect of their “Onchain Summer” initiative. 

Masterpiece NFT Collection: From Iconic Artworks to Digital Collectibles

The Masterpiece collection consists of “The Scream” by Edvard Munch and “Girl with a Pearl Earring” by Johannes Vermeer. The collection also features contemporary pieces from emerging talents, like Aket and Wonder Buhle.

Each artwork is intricately intertwined with the renowned Coca-Cola bottle. This gives an interplay between timeless artistry and modern digital aesthetics.

Masterpiece collection by Coca-Cola

These artworks were once notable elements within Coca-Cola’s Masterpiece Global initiative. Now, they are taking a new trajectory as they evolve into digital collectibles. This shift ensures easy accessibility for art aficionados who partake in the Onchain Summer event. These NFTs can be minted here. 

In a statement, Selman Careaga, the president of the global Coca‑Cola category, discussed the brand’s transformation within the rapidly evolving virtual world. He highlighted how Coca-Cola has consistently aimed to bring happiness to its customers and preserve its history through innovative strategies, like NFTs. 

The collection is not Coca-Cola’s debut in the Web3 terrain. It drew inspiration from the World Cup in Qatar by partnering with Crypto.com and GMUNK for the Piece of Magic NFT. We look forward to seeing more actions of Coca-Cola in this world.