Coca-Cola has partnered with and GMUNK to launch ‘Piece of Magic’ NFT inspired by FIFA World Cup Qatar 2022™. Fans can now purchase them through Coca-Cola’s Fanzone digital platform. There are 10,000 unique NFTs to be created based on ‘heatmaps’ from tournament matches. The concept of these pieces is to capture the passion, power, and incredible talent of the best teams competing in the FIFA World Cup Qatar 2022™ forever. 

The NFTs are being developed and hosted on the NFT platform by digital artist GMUNK in partnership with Coca-Cola. Combining digital art and football is part of Coca-Cola and’s commitment to deliver memorable moments for fans this World Cup season.

Football fans will be able to access the NFTs after they sign-up for a NFT platform account. All they need to do is register on Coca-Cola’s Fan Zone page and click on the NFT banner for a chance to own a Coca-Cola ‘Piece of Magic’ NFT inspired by this year’s world cup.  

Digital artist GMUNK stated: 

“At its core, Coca-Cola ‘Piece of Magic’ uses football data as our paintbrush, defining densities, behaviors, and applications of color to shape and create an immersive piece of art that embraces the spirit of football and depicts a visual story unique to each match.”

Steven Kalifowitz, the chief marketing officer at, added:

“It’s a privilege to partner with Coca-Cola and GMUNK to memorialize these historical matches that will forever be captured on the blockchain. Together we are creating a completely new form of memorabilia,” Steven Kalifowitz, Chief Marketing Officer at added.’’


GMUNK is a visionary whose innovative creativity spans a diverse range of mediums and has established himself as one of the top visual design directors in the world. Utilizing a blend of psychedelic themes and richly textured palettes, his signature style is atmospheric, enigmatic, and metaphysical. His hard work translates into beautiful short films, digital art exhibitions, music videos, and various applications of motion design. GMUNK’s work has been exhibited at Christie’s, Sotheby’s and in fine-art galleries around the world. He pioneered early augmented reality concepts by designing the holographic content in science-fiction pillars Tron: Legacy and Oblivion.