Hyundai Motor India seeks to launch the eagerly awaited IONIQ5 in the stunning Auto Expo 2023 which will be incorporated with Metaverse.

Hyundai Motor India, the country’s second-largest automaker, debuted the Hyundai Pavilion on Metaverse at the 2023 Auto Expo. With the opening of the 2023 Auto Expo, Hyundai will also be releasing its virtual city, Hyundai Mobility Adventure, on Roblox for the first time. The IONIQ6, IONIQ5, NEXO, TUCSON, and Venue N Line, being the most successful lines of Hyundai, will be presented in Hyundai Mobility Adventure. 

Tarun Garg, the chief operating officer of Hyundai Motor India, stated: 

“We are delighted to expand our presence on metaverse for the Auto Expo 2023 by transcending beyond physical experiences and diving into the future of virtual reality with our path-breaking innovations.”

The Hyundai IONIQ5, the company’s first entirely electric SUV built on the Electric-Global Modular Platform (E-GMP) of the Hyundai Motor Group, will also be unveiled at the Hyundai Mobility Adventure.

Hyundai is ready to highlight the captivating and fun metaverse experience of the Auto Expo 2023 at the Hyundai Mobility Adventure on Roblox. In the metaverse, users will have the ability to try out innovations, like pump-to-plug technology and vehicle-to-load technology.

Visitors may enter the immersive virtual city of Hyundai through Festive Square. Hyundai Mobility Adventure holds several offerings for the visitors, and it contains engaging events which add to the overall experience of entering the virtual world. 

The company confirmed that the visitors will be able to try out some of the high-tech features the company offers by participating in interactive mini-games at the event. It will function similarly to fuel cell electricity and air purification by using V2L technology. Furthermore, the visitors can shop at the gift shop and participate in absorbing picture shoots. On Hyundai BlueLink and other zones, non-player characters (NPC) can, meanwhile, provide them with in-depth information.

Tarun Garg added: 

“Hyundai Mobility Adventure on metaverse is poised to pave the way for meta-mobility in India and familiarize users with our innovative product integration. Keeping in line with our vision ‘Beyond Mobility,’ this initiative will strengthen our connection with India’s tech-empowered young generation.” 

In line with other big brands, automotive companies are discovering the urgency of investing in the virtual world. For example, Maruti Suzuki launched its second metaverse initiative, and KIA America helped shelter animals by its Robo Dog NFTs.