Moonbirds, which is built by PROOF, has a deal with United Talent Agency. PROOF’s co-founder Kevin Rose announced this on Twitter two days ago sharing that the aim for this collaboration is for the Moonbirds brand to evolve into a global phenomenon, beyond being a household name in the Web3 space.

About Moonbirds

Moonbirds is an NFT collection built by PROOF using ERC-721 standard on Ethereum Blockchain. It was launched on April 16, 2022 and consists of 10,000 non-fungible tokens. The NFTs are portraits of different owls, each with eccentric characteristic elements that make the tokens worth investing in. Moonbirds is unique in its core infrastructure and working modules.


PROOF is the company behind Moonbirds, Proof Collective and Oddities – NFT projects gaining ground in the Web3 community. Its mission is to create community-centric products that activate creative entrepreneurship by connecting digital art to enthusiastic collectors. The NFT-focused company was founded in February by Kevin Rose and Justin Mezzell. 

About UTA

United Talent Agency (UTA) is a top global talent and entertainment company that represents many popular figures in film, television, and music. They help inspiring people gain viability and opportunity to make the world a more inspiring place.

Moonbirds x UTA

Kevin Rose stated about the deal:

“What does UTA bring to the table? They are 1,400 people strong, with divisions in film, television, music, video games, sports, books, branding and licensing, speaking, marketing, fine arts, broadcast, and more.” 

Shedding more light on the partnership, Kevin stated that the talent agency will “vet, broker, and execute partnerships and expansion opportunities across a variety of fields” on PROOF’s behalf.

Recent data reports that Moonbirds has made about $619.5 million in all-time secondary sales. That makes Moonbirds the 11th highest-selling collection on the NFT market after CloneX at $794.9 million. We look forward to seeing how this new partnership will impact Moonbirds’ sales.