Uzoamaka U.
Hello Kitty, a widely recognized cultural icon, has captured the hearts of people around the world with her timeless charm. She has graced numerous products and even boasts her own enchanting theme park in Japan! As a symbol of innocence and kawaii (cuteness), Hello Kitty appeals to individuals of all ages, creating a dedicated fanbase.
In an exciting development, MetaGaia and Sanrio Hong Kong have joined forces to create a metaverse experience for Hello Kitty fans.
A Magical Unicorn Castle in MetaGaia
The queen of the magical unicorn castle welcomes wanderers to her grand abode! Her castle is set in a digital realm within MetaGaia.
Fans need a wonder pass to get the opportunity to be a wanderer. There exists the Baker, Spellcaster, Skyrider, Dreamcatcher, Treasure Hunter, Inventor, and Messenger Hello Kitty as seen below.
Queen Kitty’s Castle contains seven houses which will be unveiled in phases. The first phase will happen in July with the unveiling of House of Rubi, Amber, and Sapphire.
This innovative venture invites fans to immerse themselves in a virtual world filled with Hello Kitty-themed digital items and activities.
An event will be taking place this summer at Citygate Outlets in Hong Kong to celebrate the partnership. Spanning almost two months, attendees will be immersed in a world where Hello Kitty and friends come alive. The event will also showcase an array of Hello Kitty products and present an assortment of mini games.
Gordon Kwok, the CEO of MetaGaia, expressed his excitement for the partnership, stating that they were delighted to collaborate and bring the iconic character and her friends into the MetaGaia world. He further explained that their goal was to create a metaverse that encourages boundless exploration and socialization.
About MetaGaia
MetaGaia was dubbed the first metaverse with ChatGPT. It empowers consumers to embark on a journey within a realm enriched by AI-powered companions.
Other side attractions within the metaverse include augmented reality games, vibrant social interactions, and the purchase of virtual real estate. Its parent company, Advokate Group, was founded by three MIT graduates.
