This year, McDonald’s celebrates the new year differently with an immersive digital world. Karen X. Cheng, a digital storyteller and entrepreneur, is partnering with McDonald’s to create exciting experiences that inspire and entertain.
The Metaverse Experience of McDonald’s
This year, McDonald’s offers a range of metaverse experiences available to bring the Lunar New Year to everyone. Through virtual reality (VR), augmented reality (AR), and 3D animation, users can research a wide range of activities. Everyone can find something to enjoy, including virtual reality zoos, cooking contests, and classic Chinese games like Mahjong and Weiqi.
Besides that, McDonald’s produced a 3D avatar that enables each user to explore the world. Additionally, users can share photos and messages with their friends by using the in-app messenger.
According to Elizabeth Campbell, the senior director of cultural engagement strategy at McDonald’s, the fast food giant is hoping that the “tech-forward” initiative will both commemorate the occasion and give back to the Asian American and Pacific Islander community.
Who is Karen X. Cheng?
Karen X. Cheng is a digital entrepreneur and an e-storyteller. She has worked on initiatives in many different industries, such as media and technology. She also established Karen X Inc., a company focused on developing interactive experiences.
Karen X. Cheng is engaging with McDonald’s to develop a fun and original metaverse celebration of the Lunar New Year. Through the digital world of McDonald’s, she absolutely hopes to provide people with more chances to interact with their friends and families during the holiday season and therefore make unforgettable memories.
The 30-second ad features a QR code call-to-action that leads viewers to more campaign elements and is based on Cheng’s pleasant childhood memories of the event. NeRF technology is utilized in the advertisement at a time when marketers are beginning to rely heavily on AI.
The McDonald’s Lunar New Year Metaverse Experience is definitely an interesting method for commemorating the occasion. The community is excited about the potential of the metaverse as a result of the development of this kind of experience by firms, like McDonald’s. Additionally, McDonald’s is ushering in the Lunar New Year in a very distinctive way because of Karen X. Cheng’s experience in digital storytelling.