Teaming up with IMVU, Pussy Riot’s founder Nadya Tolokonnikova is creating Utopia – an inclusive metaverse. The duo announced and launched this virtual heaven last week at the NFT.NYC 2023 conference. The official community is called The Pink Church of Feminism.
To celebrate this recent development, IMVU is launching their first official Utopia community and will be minting out an exclusive non-fungible token (NFT) collection.
The community was created to provide support for creative IMVU users as well as to nurture a welcoming environment for all people, especially women, the BIPOC, and LGBTQIA+ community.
The first 5000 eligible users will be able to unlock Nadya’s Utopia NFT. Also, new and current IMVU users will go on in-metaverse quests to pinpoint Pussy Riot’s Pink Church of Feminism. The community is the original location of Nadya Tolokonnikova.
To make the virtual heaven project more exciting, Nadya’s Utopia will host lots of IMVU events, like the Riot Town Halls featuring Nadya and other passionate speakers/fellow activists, a metaverse festival, NFT drops, a party called “Friends of Nadya”, and other attractions.
For Nadya, this singular event is thrilling. She’s excited to launch Utopia in IMVU and make it such an inclusive community where all people – feminist, diverse, radical and queers are welcome. She said that the Pink Church of Feminism has been a lifelong dream, and the virtual version is just a first step to the real thing she hopes will happen.
Nadya explains that, in the end, she will “find a way to build it in real life”. Yet this launch in the metaverse is a super exciting first step, and she’s overjoyed to begin her “vision in the metaverse”.
In addition to creating a community, IMVU and Pussy riot are creating collectibles for sale. A part of proceeds from the NFT drop will be going towards charity to support the safety of the LGBT community in Chechnya.
IMVU is a virtual world and social network that allows people to connect using avatars. On it, one can meet new friends, chat, play or create games. Founded in 2004, it has been backed by AllegisCyber Capital, Bridgescale Partners, Menlo Ventures, and Best Buy Capital.