Ethereum blockchain game developer Illuvium and video game and consumer merchandise retailer GameStop have joined forces. The partnership was revealed on June 5. 

This collaboration involves launching a remarkable collection of 20,000 NFTs, which is set to debut on June 12. Developers state that the “Illuvitars” NFTs embody dynamic collectible artworks, portraying unique avatars of Illuvials with distinct expressions. 

Each Illuvitar possesses a power rating, determined by its rarity, enabling players to ascend the leaderboard.

The project’s developers claim that each “GameStop x Illuvitar D1SK” NFT will hold an exclusive GameStop-branded Illuvitar. 108 potential NFT combinations are derived from six distinct Illuvials, three expressions, three background stages, and two finishes. 

The D1SKs comprise randomized Illuvitars and accessories, enabling trading on the decentralized Illuvi exchange. 

Moreover, NFT owners gain early access to Illuvium’s creature collector game Illuvium Overworld and its tactical automatic battler Illuvium Arena.  Additionally, they will be granted access to Illuvium Zero and Illuvium Beyond.

Last year, GameStop chose the Ethereum layer-2 scaling solution, Immutable X, to fuel its NFT marketplace. However, by August 2022, the ongoing cryptocurrency bear market had caused the daily fee revenue of GameStop NFT to plummet to a mere $4,000. 

On July 13, 2022, the project’s first full day of business, the NFT sales volume amounted to $1.98 million, generating approximately $44,500 in fees. 
Buck Season II is the NFT collection with the highest trading volume on GameStop NFT. It has witnessed $109,213 worth of digital collectibles being traded within the past 30 days.