FIFA is proud to announce the upcoming launch of FIFA+ Collect, a digital collection of unique football-related items available later this month. These collectibles include moments from great games, iconic art, and imagery from the FIFA World Cup™ and the FIFA Women’s World Cup™. This is an affordable way for fans worldwide to own a piece of history.
The collection will be stored on Algorand, a public blockchain platform that is fast, secure, and scalable. This ensures that the items are tamper-proof and can be easily verified by anyone.
FIFA+ Collect is FIFA’s latest initiative to explore blockchain technology’s potential. Last year, FIFA launched in Qatar. This new project demonstrates a commitment to innovation and cutting-edge technologies to improve the fan experience.
Before the Qatar FIFA World Cup, FIFA plans to release an NFT collection of classic football moments in the history of the sports tournament. It will increase conversions on opt-in forms and sales pages as a reportedly “collection of clips.”
FIFA+ Collect is expected to be on many websites and all devices; it is likely to exist in three languages: English, Spanish, and French. The website will show how the collection works and what is available to be collected.
“This announcement makes FIFA collectibles available to any football fan, allowing anyone to own a part of the FIFA World Cup,” said Romy Gai, FIFA Chief Business Officer. “This is a huge moment as we explore new technologies to improve the fan experience and make FIFA more inclusive.”
According to a tweet by FIFAPlusCollect, you can raise discussions on their Discord server and get help with the collection. You will also have access to a “digital treasure hunt” where you can find unique items. The first person to find an item will get to keep it.
FIFA+ Collect is available on Algorand and has become FIFA’s official blockchain
Algorand is the world’s most advanced blockchain platform, chosen by FIFA and used by over 2,000 global organizations, governments, and decentralized financial apps. It’s a low-cost, carbon-neutral blockchain that may be used through numerous currencies and payment options.
According to W. Sean Ford, interim CEO of Algorand, these new collectibles democratize the ability for any football fan to own a part of the FIFA World Cup, just like sports memorabilia and stickers. Now, fans worldwide can access their favorite players, moments, and more on new platforms.
This is incredibly beneficial as it makes FIFA+ Collect more accessible to a broader audience and demographic, which was a core goal of the project.