A first-of-its-kind branded city-building tycoon on Roblox, Los Angeles Tycoon, reflects Pacsun’s looks and showcases its virtual stores. After one year of its successful “Pacsun World”, Pacsun releases a Web3 experience that would allow its users to build their own version of Southern California. The tycoon experience is powered by Roblox, a 3D immersive platform that connects millions of people across the world through shared experiences. It will initially contain the maps of Downtown LA, Santa Monica, and Hollywood with future promised expansions. 

What will the Pacsun x Roblox tycoon game include?

The scenario of the experience is centered around a build-and-collect tycoon strategy and incorporates enjoyable features, such as street art, beach carnivals, and movies. Users may complete missions, go through obstacle courses, and hunt for hidden Easter eggs. 

The co-CEO of Pacsun, Brie Olson, stated: 

“…Pacsun Los Angeles Tycoon is filled with all-new surprise and delight moments that tie in elements from our physical offerings rolling out this year, and we’re excited to debut our Spring 2023 collection in a way where our community can experience it in both virtual and physical worlds.” 

Players will go through each region of Los Angeles Tycoon’s real-life inspired building locations. Finishing a region will unlock a new area of the virtual Pacsun stores which represent the core of each location. The stores will enable players to view and purchase merch created for the community as well as win other exciting prizes. The merchandise will comprise 20 digital costumes inspired by Pacsun’s Spring 2023 physical fashion line, in addition to a desirable wearable item dubbed “the aura” which combines two aspects that are fundamental to the Pacsun brand – sun and water.

The partnership with The Gang

The Gang is a well-recognized Swedish game development studio that helps brands develop exclusive games within the metaverse. So far, the company has a portfolio of over 15 games and a huge community of over two million.

The Gang will provide Pacsun’s fans with a brand new metaverse experience on Roblox. Pacsun has been a leading specialty fashion retailer offering a cross-section of emerging brands and trending fashion since the ’80s and so its partnership with The Gang will probably increase the studio’s popularity.