On Tuesday, Coinbase granted Women’s National Basketball Association (WNBA) players $120,000 worth of Bitcoin. This action continues the crypto exchange’s ongoing sponsorship commitment to the women’s professional basketball league.
During the Commissioner’s Cup Championship held on Tuesday, the exchange presented every player with $5,000 worth of Bitcoin. The exchange deposited the crypto funds into the personal Coinbase accounts of players from both teams. The New York Liberty and the Las Vegas Aces each comprise 12 players.
New York Liberty emerged victorious in the final match at the Michelob Ultra Arena in Las Vegas.
The remarkable feature of this occasion was that attendees at the event received NFT collectibles from Coinbase. Also, these individuals were given a special 25% discount for the WNBA’s online store. The markdown will enable the match attendees to buy team or league-related merchandise easily. Furthermore, they received a complimentary access pass to stream a single game on the WNBA League Pass streaming service.
Crypto Meets Basketball In The Partnership Between WNBA & Coinbase
In 2022, Coinbase further developed its collaboration with WNBA. This expansion encompassed the provision of crypto educational material to WNBA players. Additionally, the exchange facilitated the establishment of individualized crypto accounts for all players within the league.
This affiliation with National Basketball Association (NBA) originated in September 2021. It marked Coinbase’s pioneering role as the premier cryptocurrency sponsor for both WNBA and NBA.
Besides the league arrangement, Coinbase also sponsors the Liberty and Seattle Storm teams. Additionally, the company has entered into individual agreements with star players Sue Bird and Jewell Loyd.