Pop culture retail brand, Funko, has teamed up with American entertainment firm Warner Bros to bring both physical and digital (phygital) comic book collectibles exclusively through the giant retail corporation, Walmart, reshaping the crypto space. 

Funko stated that the limited-edition phygital collectible entails DC’s comic book cover “The Brave and the Bold,” in both redeemable digital non-fungible token (NFT) and printed form would be exclusively available for sale on Walmart on 7th October 2022. The comic books feature characters from the DC Universe, including Flash, Wonder Woman, Batman, and The Green Lantern.

DC fans who buy the collectible can link their crypto wallet and receive their NFT, minted on the WAX blockchain network. The WAX blockchain network supports about 60 million NFTs, including those previously issued by Funko, Atari, and Topps, among other mainstream brands, and 30,000 dapps.

In his remark, the chief executive officer at Funko, Andrew Perlmutter, stated, “we are thrilled to bring this first-to-market opportunity to the world’s largest mass retailer.” Perlmutter continued by saying “This is an opportunity to create an easy entryway for shoppers to own digital collectibles featuring fan-favorite brands and characters.”

Interestingly, Funko is not the first to bring NFTs to the retail space, nor is it the first to introduce them to Walmart. Other companies including Topps introduced the “2021 Garbage Pail Kids Food Fight” series which included physical cards and Garbage Pail Kids (GPK) NFTs towards the end of February 2021.

The luxury jewelry and specialty retailer, Tiffany & Co. also established jeweled Cryptopunk pendants that were tied to NFTs in August. And the list goes on and on.

What is DC Funko NFT Collection?

DC NFT on Walmart
DC Unlock The Multiverse Hybrid NFT Trading Cards – Source: Walmart

DC Funko NFT collection is a bundle of physical and digital DC’s comic book cover “The Brave and the Bold’’ and would be exclusively available for sale on the giant multinational retail corporation, Walmart on 7th October 2022. The collection is consumer friendly as the consumer can link their crypto wallet and receive their NFTs which are minted on the WAX blockchain. 

What is Funko?

Funko is a leading pop culture lifestyle brand that’s headquartered in Everett, Washington. The company is known for licensing vinyl figurines and bobbleheads. It also licenses board games, plush, accessories, and more for fans who want physical methods to link with their favorite pop culture.

What is DC?

DC is one of the largest graphic novels and comic publishers in the world and part of Warner Brothers’ Discovery.

Used Cases of NFTs in Real Life

Non-fungible tokens are not used in the digital world only, they can be used in the real life, too.

Below are other used cases of NFTs in real life:

  • NFTs can be used to represent the ownership of physical assets. 
  • They can also be used to reward customers.
  • As utility tokens destination. 
  • Can be used in real estate – to transfer land deeds, serve as proof of ownership, as well as monitors changes in the property value. 
  • NFTs can also be used to simplify the real estate transaction process because their transaction process is faster. 
  • Lastly, NFTs can be used to store medical records.