There are two NFTs behind the partnership. Souvenir NFTs are available only for fans who attend the shows while Tour NFTs will be available for fans unable to attend the shows.
The "Unleash Your Passion" collection comprises 3,000 collectible digital art pieces with animal themes. Each NFT contributes to removing 35,000,000 kilograms of plastic from our planet.
This partnership aims to reinvent digital community experiences, as .SWOOSH, the official home of Nike’s digital assets, and EA Sports engage fans with gaming and personal style.