Paris Hilton is playing cupid this valentine’s day with Parisland, her new reality show launching in The Sandbox metaverse on 13th February. The Sandbox announced this on Twitter calling everyone to join the “ultimate reality show”, find their soulmate, and earn lots of exclusive rewards.

To find love, players can enter Parisland and meet five potential partners. The American reality star and 11:11 media founder’s metaverse dating land features several exciting activities players will enjoy like shopping, quests, flirting with contestants, and finally selecting a partner. When players are successful and find true love, their virtual wedding party will be DJ’d by Paris.

The show is set on Paris Hilton’s tropical island and will be hosted in-game by Paris Hilton, herself. Dubbed “the world’s most romantic island” by Animoca Brands (the brand behind The Sandbox), Parisland provides players with the perfect Valentine gift: a chance at “happily ever after”. ​

Commenting on this recent development, the COO and co-founder of The Sandbox, ​Sebastien Borget, said:

“I can’t think of a better way to light up the winter months than a romantic Valentine’s Day getaway to Paris Hilton’s tropical island in the metaverse. Parisland offers a dazzling escape to sunny beaches, lighthearted romance, and genuine emotion as you discover and woo your romantic partner and celebrate with a destination wedding.”

Head of 11:11 Media’s Web3 and metaverse strategy, Cynthia Miller, shared that the team is thrilled to help people find love and that this recent collaboration with The Sandbox is a defining moment for Paris and 11:11 Media, as they connect brands, celebrities, and everyone.

Paris Hilton

Previously, Paris has shown massive love for the metaverse and is recognized by the Web3 community as one of the celebrities embracing digital art. So, we’re looking forward to learning how her recent project connects people to each other and helps them find true love this season.